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12 Steps to Success in Social Media Marketing

Do you need some help to get started with your social media marketing plan?


Essential Elements of a Social Media Marketing Strategy If you want to attract and engage social media fans and followers - and turn them into paid customers, you need to develop a clear, goal-oriented social media plan. If you do not, it's confusing for your fans and the target market. In addition to harming your brand, you may also transfer your audience to a competitor, resulting in a loss of sales.


If you start from scratch, it can feel overwhelming.


You know that others have been successful in social media marketing, but there are a lot of activities to create their own programs can be daunting. If you are new to social media and are looking for an easy way to start, follow these suggestions.


12 Steps to Success in Social Media Marketing


 1. Research and understand your audience. What topics and interests are they most concerned with? What are they trying to solve? What are their pain points?


2. Use the same social network as your audience. Facebook and Twitter is their platform? Most of them use Pinterest and Instagram? Go to your target audience to create awareness, engagement and brand ambassadors.


3. Determine your KPIs (KPIs, which measure your progress toward what you want the social media to accomplish and what is the number of successes?


4. Write a social media marketing manual. The script should detail your KPIs, audience data, branding, campaign concepts, promotions, competitions, content topics, crisis management plans, and more. Make sure you customize the strategies that are unique to each social media channel.


5. Align your company's people with the plan. Let everyone have your strategy. Divide responsibilities in your team, such as who is responsible for posting to your blog and each social media network, who will respond to reviews and @mentions, who will have metrics tracking and reporting.


6. Start preparing for some time each week. Spend 30-60 minutes to arrange microblogging, Facebook posts, LinkedIn posts, Pinterest pins and other social media content. Provide some original ideas, links to your own content, and links to useful or interesting external content from your audience.


7. Develop a content marketing calendar. Use one of the sample spreadsheets I created as a starting point, plan content topics, titles, related links, desired plans, author names, and more.


8. Publish content related to news value topics and activities. As soon as any news about your brand or industry emerges, you should share your feedback and become part of the conversation.


9. Deal with all social channels differently. Do not post the same message anywhere - remember the viewer on each platform and how they interact. What works on Facebook will be flat on Twitter, and vice versa.


10. Assign someone to act as a customer service representative. Responding to user-generated content, comments and feedback (positive or negative) is critical. CRM (Customer Relationship Management) is the basis for the success of social media marketing.


11. Plan Indicator Report. Reporting metrics can be published weekly, monthly, or bi-monthly, depending on your goals and expected results.


12. Periodically reanalyze your plan. If something in the plan does not work, switch it or perform an A / B test to determine what content the audience is responding to better. Use both versions of your content at the same time and weigh to see which one is more successful and use it for the future.

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