Google Page Rank is probably the most easily misinterpreted and abused website analytics indicator. However, while SEOmoz page permissions are in many ways more useful as a digital metric for evaluating the importance of web pages on the web, I still include PageRank in reporting link popularity to their clients on the existence of Web presence. The page permission report can be opened in the web browser.
As a background, the following is an excerpt from Google's definition of PageRank:
"PageRank reflects our view of the importance of the page, we believe that important pages of the page will get higher PageRank, and more likely to appear in the top of the search results.PageRank will also consider the importance of voting for each page, because Voting from some pages is considered to have a greater value, thus giving the link page greater value.
Here's an example of why page permissions are a better indicator of how popular a link to a page is:
1) The page permissions are current.
Google PageRank has not been updated since April 2. Changes to link popularity over the past four months will not be reflected in the current PageRank score. In the past, PageRank was updated approximately every quarter. However, the date of future updates is unknown and appears to be arbitrary. Based on past update times, the next round of revisions is out of date. In addition, I can not completely deny the conspiracy theory, as speculated that the last two updates were released around the holidays in order to minimize the concerns they received.
On the other hand, the page permissions are more popular than the August 16 update, SEOmoz has announced that the next update will occur in September.
2) page permissions more precise.
Google PageRank is 1-10. Therefore, if your site has a PageRank (PR) of 4, it needs to significantly enhance the link popularity to move PR to 5, making progress difficult to measure. The intuitive nature of the grading criteria is of little value in determining whether the competitor's link popularity is changing. The page permissions on the 1-100 scale provide a finer grading. Can measure small changes, and as a trend measurement tool more useful. I have a few clients, Koffler Sales and InstallationTools, whose homepage PR seems to be stuck in 3. It is more interesting to report changes based on their monthly page changes with competitive permissions.
3) page permissions to provide more in-depth information.
PageRank is simply reported as a separate integer, without any qualifying information. In addition, due to Brin and Page published a 1998 paper, the enhancement of the algorithm is closely confidential. How Google has calculated and enhanced PageRank since 1998 is completely opaque.
In contrast, viewing the Open Site Explorer page's permissions report also provides the results of the domain admin, link root and global links. In addition, many SEOmoz blog updates provide transparency on how to calculate page authority metrics and ongoing algorithm updates.
4) The reliability and quality of Page Authority is improving due to ongoing upgrades.
The value of Google PageRank is being depreciated and defamed by Googlers. Here are the prices for Google Webmaster Help and Google employees:
"We only update PageRank several times per year in the Google Toolbar; this is our respected tip, and you do not have to worry about PageRank, which is just one of more than 200 signals that could affect crawling, indexing, and indexing your site. PageRank is an easy to measure metric, but just because it's easy does not mean it's useful for you as a site owner.
"We've been telling people for a long time that they should not be focused on PageRank so much; many site owners seem to think this is the most important indicator they track, it's not really that we removed because we felt it was stupid Telling people not to think about it, but then giving them the data, suggesting they should look at it. "
Compare Google to PageRank underestimation, frequent updates from SEOmoz's page permissions and domain permissions. Obviously, Page Authority than PageRank get more and more gentle care.
After reviewing the factors that make the authority a more valuable indicator, one might ask why I still report PageRank to clients. There are four reasons why I continue to report PageRank: 1) This is a term that has been bundled with a lot to make customer-recognized names; called a legacy effect. Some of my clients may want PageRank to be included in the tracking reports; 2) this metric published by Google provides a sense of authority. 3) Although the published PageRank number has expired, PageRank is still a very important factor in how many pages on a website are indexed by Google, as it is an important part of the ranking algorithm that is used to Factor, 4) as Rand Fishkin points out to page authority and domain authority, "this indicator flips, but we also think that we are" honest "and accurate as far as possible - today it is still in infancy and is likely to need more The renewal and the improvement, the consistency.
Google PageRank and SEOmoz page permissions are a valuable indicator of the popularity of links. However, if page authority is not already a more useful metric, it is about to become such an edge. Do not discard Google PageRank. It is still the most likely indicator of customer sympathy and remains the gold standard in link builders. Introduce both tools to customers and use two numerical metrics to assess and report on the popularity of links.