These SEO best practices will help your small business website rank better with search engine giants.
Your customers are looking for you. Not in the phone book, but on Google. Are you doing everything possible to increase your recommendation on the first page of search engine results? These tactics will help you out there.
Google's SEO Starter Kit outlines the strategies you can use to improve SEO for your small business.
Here are four ways to please the almighty Google:
1. Use labels
Each page of your site should have a unique title page written using an HTML title tag. Now, each page can simultaneously identify viewers and search engines. The title should be short and sweet, between 50 and 60 characters.
2. Simple URL
It is important to have direct and informative URLs (or website addresses) rather than randomly assigned numbers.
3. Easy navigation
Design your site based on a logical hierarchical system. This is usually in the form of a sitemap, with the root page at the top and the category / subcategory descending from there. This is the best for both human visitors and search engine crawlers.
4. The content is still king
Raw, SEO content on your site is not only a way to improve your search ranking - it is also a means of attracting customers. Create content that shows your industry knowledge and authority.